What is Google My Business and what do you need it for?
Google My Business Creation is a tool offered by Google. It allows you to gain visibility on its search engine and on Google Maps. But not only that, the tool also allows you to analyze who your customers are, it can connect you with them, and you can post updates regarding your business. The tool is essential if you have a business that serves customers in a specific location (e.g., a restaurant, hotel, beauty salon, workshop) or if you offer a specific service in a specific area.
Let’s see how it works
A properly configured and verified My Business tab allows you to be visible in Google Maps searches (see point 1 in the picture). If, for example, you have a “restaurant in Milan” and you enter your tab correctly, people searching for a restaurant in your area will be able to see your tab appear among the results, but we’ll take care of that! You can accompany images, address, opening hours, contacts, link to the Website (see point 2 in the picture)